Efforts to Improve ARPU Led to Loss of Subscribers: ICRA The interesting thing to note is that while all the other telcos continue to bleed subscribers, Reliance Jio was the only telco which added subscribers. The Mukesh Ambani led telecom operator added 9.5 million subscribers to its network, thus pushing its total subscriber base past the 300 million mark, further strengthening its position in the industry. Speaking of active subscribers also, Reliance Jio was the telco which gained the most as it added 8 million active subscribers. Next up were, BSNL and MTNL, which added 0.5 million subscribers. Reliance Jio Continues to Lead Wireless Broadband Subscriber Market With this addition, Reliance Jio’s active subscriber market share has swollen to 25.2% in March 2019 against the 24.4% which was the market share in February. Vodafone Idea persists on the top spot in this regard with 36% market share which was 36.9% in the previous month and at the third spot is Bharti Airtel with a steady market share of 32.1%. The wireless broadband subscriber base continues to maintain its constant growth curve, as it increased to 544.9 million in March 2019 or 47% of the total subscriber base. The market witnessed an addition of 12.9 million wireless broadband subscribers during the month. Reliance Jio remains the leader in this market with a market share of 56%, followed by Bharti at 21% and Vodafone-Idea at 20%. The interesting thing to note is that 100% of subscribers are wireless broadband subscribers for Reliance Jio, while the same is not valid for the other telcos. In this regard, Bharti Airtel boasts of 35% wireless broadband subscribers, and Vodafone-Idea stood boasts of 28%.
