Apple saw a decent response to its newly launched HomePod mini smart speakers which started selling during the last quarter of 2020. With just a quarter’s worth of selling, Apple managed to gain 2% market share overall. Out of all the sales that Apple made in the smart speakers segment, around 84% of devices were HomePod mini. Faisal Kawoosa, Founder and Chief Analyst, techARC said that more players are expected to enter the market in the smart speakers’ segment in the next two years. In 2020, approximately 40% of the smart speakers were shipped during the festive quarter (Q4) alone. It is worth noting that Xiaomi shipped more than 75,000 units in its first year of entry into the category.
