Rcs Led Mobile Messaging Market To Reach 78 Billion By 2027
Rich Communication Services (RCS) will drive growth in mobile business messaging in the coming years. According to Juniper Research, the total value of mobile business messaging would go up from $48 billion in 2022 to $78 billion by 2027. RCS adoption by enterprises is estimated to account for 63% of the growth that mobile business messaging will see. For the unaware, RCS is a messaging protocol that allows rich media content such as high-quality videos, pictures, and carousels to be sent to others via the inbuilt SMS application of the smartphone....